Cyabra study finds bots drove half of PS5 disc boycott noise

Cyabra identified almost 1,000 fake profiles that spammed official PlayStation channels during the August blackout campaign. These bots generated over 1 million views and shared posts 100,000 times. According to the research, bots amplified misspelled hashtags like #NoDiskNoBuy by almost 90 percent. US data indicates the boycott had no real impact on engagement statistics. Cyabra notes that the most engaged posts came from authentic users, and 28 percent of key posts came from accounts with fewer than 5,000 followers. Read the full report at Push Square.