Steam Black Friday features themed page and Steam Awards nominations

Valve says Steam will not host an official Black Friday sale from November 26 to 30, 2026. Instead, the platform will apply Black Friday styling and extra promotion to the Discounts & Events page. Developers and publishers decide whether to discount their own games during this period. Valve will not manually select titles to promote on the themed page. The page will instead show a mix of popular, trending, and personalized discounts based on what a player plays.

Image: Digital Citizen

The themed event starts at 10am Pacific on November 26 and ends at 10am Pacific on November 30. This window is part of an ongoing test to rebuild the Discounts & Events section. While Black Friday discounts must follow Steam's 30-day cooldown rule, the upcoming Winter Sale is exempt from this requirement.

Steam Awards nominations open on November 23 for the 10th anniversary of the awards. Steam says the event will include new categories and new art. The Steam Auto-Battler RPG Fest runs before the Black Friday event, from November 16 to November 23. The next major storewide sale is the Winter Sale, which runs from December 17, 2026, to January 4, 2027.