Selfridges opens GTA 6 pop-up stores with over 60 merchandise items

Selfridges opened GTA 6 pop-up stores in London and Manchester on Monday, November 9. The activation includes themed window displays and exterior lighting in the colors of the game. The stores will remain open until November 28.

Photo: Adrian Diaz-Sieckel on Unsplash

The retailer also launched a collection of more than 60 merchandise items on its online store on Monday. More than half of these items are reportedly exclusive to Selfridges. The collection includes clothing, hats, bags, and mugs, alongside accessories tied to fictional brands like Burger Shot and the Vice City Manatees. The most expensive item is the Goodtime State Varsity Jacket, which costs £2,500.

Virtual waiting rooms reportedly drew upwards of 100,000 users trying to purchase the gear, and a number of goods were already gone. Grand Theft Auto 6 launches on November 19, 2026, for PlayStation 5 and Xbox Series X/S. Pre-loading for the game has begun, though it is not available in all regions.