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Sony reintroduces PlayStation Exclusive branding for first-party games

By One Percent LowsCovered by 2 outlets
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TL;DR

Sony Interactive Entertainment has added exclusive badges to web pages for Until Dawn 2 and Ghost of Yotei, signaling a return to platform exclusivity.

Sony Interactive Entertainment has brought back specific branding for its major first-party titles. Sites for horror release Until Dawn 2 and the action title Ghost of Yotei now display an exclusivity marker.

Sony reintroduces PlayStation Exclusive branding for first-party gamesUntil Dawn 2 · official art via IGDB

In June, a trailer for a new gaming monitor showed Ghost of Yotei alongside a label stating the software is available only on PS5. This follows updates from April where the firm began removing mentions of personal computers from its back-end systems, altering program descriptions and icons.

According to reporting, studio leader Hermen Hulst told staff during a meeting that story-focused releases will now remain platform-bound.

Background In October, the Complete Edition of Ghost of Yotei was released. Our earlier story

Until Dawn 2 at a glance

Coming
Jan 28, 2027 on PS5

Release date from IGDB, on our January 2027 release list.

More on PlayStationSonyGhost of YoteiUntil Dawn 2