GTA 6 brings no positive impact to Xbox Series X|S sales
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Circana analyst Mat Piscatella states that Grand Theft Auto 6 failed to boost Xbox Series X|S sales, resulting in the lowest September ever for the platform. Separate reports claim UK sales rose after a Netflix preview.
Grand Theft Auto 6 has not caused a noticeable increase in Xbox Series X|S sales. Circana analyst Mat Piscatella reports that Xbox unit sales dropped 27 percent compared to the previous year, marking the lowest September ever for the platform. Piscatella states that despite Grand Theft Auto 6 releasing on both consoles, the reveal produced no positive impact on Microsoft hardware numbers.
This finding contrasts with reports indicating that UK sales increased by 34 percent following the Grand Theft Auto 6 Extended Look preview on Netflix. In separate developments, PlayStation briefly published a product page detailing enhancements for the game on the PS5 Pro before quickly deleting it.
Background In October, pre-order revenue for the game had been $630 million. Our earlier story
Grand Theft Auto VI at a glance
- Release
- Coming Nov 19, 2026
- On PC
- Not announced for PC yet
- Platforms
- PS5 · Xbox
- PC problems we covered
- PS5 system update 26.07-14.22.00 includes security fixes
Earlier coverage
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Rockstar says GTA VI physical copies contain digital download codes rather than discs and that players can upgrade to the Ultimate Edition at any time via the PlayStation Store or Microsoft Store.
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GTA 6 might feature PlayStation Spectral Super Resolution and improved lighting on PS5 Pro, according to a reported accidental post from PlayStation France.
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Sensor Tower estimates GTA 6 has generated over $750 million in pre-order revenue for PlayStation 5 and Xbox Series X/S ahead of its November 19 release.
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Rockstar Games says GTA 6 preloading begins November 10 for digital preorders on PS5 and Xbox Series X/S, requiring up to 212 GB of storage.