Itch.io reports daily new game page creations have doubled in two months

The number of new game pages created daily on Itch.io has doubled over the last two months, according to the platform. Itch.io hinted that generative AI is the reason for this increase, though it noted that purchases and downloads for these games have not doubled.

Image: Twisted Voxel

A GDC 2026 State of the Game Industry survey found that 36% of 2,300 professionals use generative AI as part of their jobs. Several developers are also integrating the technology into their workflows. Round8 Studio is incorporating generative AI into its future development pipelines, and its parent company, Neowiz, posted a job listing in May for an "AI Creator" to assist with art production.

Capcom plans to leverage generative AI to boost productivity and workflow efficiency as part of its future strategy. The firm views the tech as a way to simplify everyday duties. Ubisoft also plans to accelerate AI integration, stating it aims to use the technology for smarter NPCs and game worlds that react to player behavior in real time.